Doing Experts The Right Way
6 months ago admin Comments Off on Doing Experts The Right Way
Tips for Marketing Your Dental Office Professionally
If you’re searching for new ways to promote your dental practice, there are working strategies that will keep you from spending too much time or money. We know that it can get quite frustrating. You want to push hard on your campaign but maintain a sense of professionalism so your practice doesn’t look cheap. This usually sucks all of the creativity out of the process, but the good news is, it doesn’t always have to be that way.
Here are five proven marketing ideas that can give you gains you want while upholding the pride in your dental practice:
1. Steer clear of the Hawk.
Not too long ago, Google cracked crack down on suspicious online businesses by releasing its Hawk update. While this turned out perfectly in terms of the intended result, there was one unfortunate problem: businesses located close to each other started having issues. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The danger is that with this Hawk update, any of a set of similar businesses within a single location, can be automatically assumed to be a spammer forgery. But don’t worry. As long as you manage your local search engine optimization (SEO) ranking right, just like Le Dentiste has been doing, you can avoid this.
2. Make sure your business details are correct.
If you want an automatic lift above practically fifty-percent of dental practices out there, keep the information on your Google My Business entry current. This isn’t going to take five minutes and is completely free. You’ll be surprised by how many business know that their Google My Business details are incorrect, or that they don’t even know that this feature exists on the Internet. Le Dentiste knows about this perfectly well, and that is why they are taking advantage of this very simple but powerful tool.
3. Be useful on mobile.
If you haven’t heard about it yet, Google has moved towards mobile-first indexing, which means if your website isn’t mobile-friendly, its ranking will suffer. The reason is obvious: everyone is on mobile today. Le Dentiste is one example of a practice that has a nice, mobile-responsive site.
4. Keep your page loading times up to speed.
When assigning a rank to a website, Google takes page loading times into account. Of course, how fast your pages load is also important to visitors, who usually click away when they have to wait too long. Nearly half of consumers in fact expect a page to load fully within the first two seconds. And there is nothing surprising about that, knowing how busy everyone is in this generation. With Le Dentiste‘s website, it’s easy to see how fast loading times can make a difference.
5. Spend time for email marketing.
If you thought that email marketing is dead, you’re dead wrong. Did you know that it can give you a 4400% ROI and about $44 for each dollar you spend? If you ask Le Dentiste for tips, they may be happy to provide tips.